Average CTR on Facebook Ads: Industry Benchmarks 2024

average ctr on facebook ads

As we enter 2024, knowing the latest in Facebook ads is key for marketers. With over 3 billion users, Facebook is a top spot for reaching people. It offers the best return on investment among social ads1. In this article, we’ll explore Facebook ad metrics. We’ll look at benchmarks for click-through rate, cost per click, […]