Indeed is a top choice for employers to post jobs and find the right candidates. Over 3 million companies trust Indeed for their hiring needs1. It’s known for its job board pricing and employer hiring fees.
Indeed has both free and paid job listing options. Free listings show up in general searches, helping employers reach many job seekers without cost1. Paid listings, or sponsored jobs, get more visibility and match candidates better, with costs from $5 to $499 daily12.
Indeed changed its pricing from Cost Per Click (CPC) to Price Per Application (PPA). This means employers only pay for applications that fit their needs1. This change helps control spending and attract better candidates.
Key Takeaways
- Indeed offers both free and sponsored job posting options for employers.
- Over 3 million companies use Indeed to find qualified candidates.
- Sponsored job posts provide enhanced visibility and targeted candidate matching.
- Indeed’s pricing model is based on a Price Per Application (PPA) approach.
- Employers can set daily budgets for sponsored job posts, ranging from $5 to $499.
Understanding Indeed’s Job Posting Options
Employers have two main choices for posting jobs on Indeed: free listings and sponsored listings. Free listings might have lower standards and limits3. Yet, Indeed’s 250 million monthly visitors4 mean even free ads can get noticed.
Sponsored listings, however, offer more visibility and features. They get 3.5 times more views than free ads4. Sponsored jobs are shown first in searches, stay up longer, and let employers pick who applies. Starting at $5 a day, or about $150 monthly3, they’re a good investment.
Free Job Listings
Free job ads on Indeed are cheap but have limits. They get 60% less attention than sponsored ads5. Also, many unqualified applicants can slow down hiring5.
Free job ads take 24-48 hours to appear, depending on checks3. This delay can hurt if you need to hire fast. Plus, settling for less qualified candidates can raise training costs5.
Sponsored Job Listings
Sponsored ads have big advantages over free ones. With a $40 daily budget and a $1 max click cost, you get at least 40 clicks daily4. They’re key for getting noticed in a busy job market3.
Top candidates prefer branded ads, seeing them as a sign of serious investment in talent acquisition5. Sponsored ads can speed up hiring, thanks to more visibility5. Workable’s integration can increase applications by up to 4 times and hiring chances by 4.5 times4.
But, sponsored ads on Indeed need constant budget adjustments to stay competitive3. Certain jobs, like those in many places or with generic names, might need sponsorship5.
Factors Affecting Indeed Advertising Costs
Indeed’s advertising costs can change based on several factors. These include the employer’s hiring needs, the local job market, the job title, and where the job is located. All these elements play a role in the costs of talent acquisition and recruitment marketing.
Indeed sets a price per application between $15-$50. This price is based on similar jobs’ history. Employers can choose how many applications they want to get6. Jobs in competitive markets or in high demand might cost more to advertise.
The new pay-per-application model, introduced in 2022, only charges for applications that meet certain criteria. This ensures quality and helps control spending6. It helps businesses focus on finding the best candidates for their jobs.
Specific Hiring Needs
What a company needs to hire affects the cost of advertising on Indeed. Jobs that require special skills or fit a specific niche might cost more. Employers are more likely to find the right candidate with a sponsored job posting6.
Local Market Conditions
The local job market also impacts costs. In competitive areas or places with fewer job seekers, employers might spend more. They need to stand out among other companies looking for the same candidates.
Job Title
The job title can also change the cost. Jobs that are in high demand or need special skills might cost more. Employers can set a budget for their sponsored postings. They only pay for applications that meet their needs6.
Job Location
Where the job is located also matters. Jobs in big cities or areas with a high cost of living might need a bigger budget. Sponsored jobs on Indeed get more visibility, appearing higher in search results6.
| Factor | Impact on Advertising Costs |
|---|---|
| Specific Hiring Needs | Higher costs for specialized or niche positions |
| Local Market Conditions | Increased costs in competitive markets or regions with limited talent pool |
| Job Title | Higher pay-per-application rates for in-demand or specialized positions |
| Job Location | Larger advertising budgets needed for positions in major metropolitan areas or regions with higher cost of living |
Understanding these factors helps employers plan their recruitment marketing budgets on Indeed. This way, they can make better decisions about where to spend their money.
Benefits and Limitations of Free Job Listings
Posting free job listings on Indeed is great for companies with tight budgets. It lets them post jobs without spending money, which is perfect for those watching their expenses7. In April 2024, 63% of UK job seekers used Indeed to find work, making it the top job board in the UK8. But, there are some downsides to free listings that employers need to know about.
One big issue with free listings is they don’t get seen as much as paid ones. They get pushed down by newer jobs and don’t show up as high in search results. This means saving money on free listings might not bring in as many good candidates as paid ads do.
Another problem is a recent change on Indeed. Starting May 2nd, 2023, job postings by recruitment agencies lost their free visibility8. This hit staffing agencies hard, especially in sectors like hospitality and retail8. Some agencies saw more Google clicks but fewer visitors from Indeed8.
Free job listings can be a good deal for employers, but it’s important to think about the pros and cons. Paid listings offer better visibility and last longer. They also come with features like Indeed’s Instant Match to draw in better candidates. Employers should think about their needs and budget before choosing between free and paid listings on Indeed87.
Advantages of Sponsored Job Listings
Sponsored job listings on Indeed offer many benefits for employers. They can reach a huge audience of over 300 million unique visitors each month9. This increases their chances of finding the right candidate for their jobs. With more than three million companies using Indeed for hiring1, sponsored listings give them an edge in attracting top talent.
Enhanced Visibility
Sponsored job listings get more visibility. They show up higher in search results and get up to 5x more clicks than free posts9. This means your job ad reaches more qualified candidates. More applications from the right job seekers can lead to a successful hire.
Extended Duration
Sponsored job listings stay active longer. Free posts may fade as new jobs are added9. But sponsored posts stay live for 30 to 60 days, depending on the campaign9. This keeps your job ad visible, attracting more qualified applicants over time.
Instant Match Feature
Indeed’s Instant Match feature is a game-changer. It lets employers invite candidates who match the job criteria to apply. With over 200 million resumes, including seven million new ones each month1, finding the right candidate is quicker. This targeted approach saves time and effort in the hiring process.
The cost of sponsored job listings on Indeed is between $15 and $50 per application1. Employers can set daily budgets from $5 to $4991. Indeed’s pricing is Pay-Per-Application, so employers only pay for relevant applications1.
| Indeed Resume Subscription | Monthly Cost | Candidate Contacts Allowed |
|---|---|---|
| Standard | $120 | 30 |
| Professional | $300 | 100 |
Indeed also offers tools and services to help employers hire. These include Indeed Resume and Indeed Hiring Events. Using these resources can help employers find the perfect fit for their organization.
Check out more about Indeed’s tools and services to support your hiring efforts.
Indeed Advertising Costs: Pay-Per-Application Model
Indeed has changed its advertising model to pay-per-application (PPA) from pay-per-click (PPC). This change helps employers control their spending and get better candidates. Indeed started in 2004 and now has over 60 countries and 28 languages, beating Monster.com in 201010.
Transition from Pay-Per-Click to Pay-Per-Application
In 2023, Indeed started charging only when candidates applied, then went back to PPC by December 202310. The CPA model was seen as more expensive by some advertisers10. This change aimed to make job ads more targeted, so employers only pay for the right candidates.
How the Pay-Per-Application Model Works
Employers use screening questions in job listings under the PPA model. These questions help filter out bad candidates. This way, employers only pay for the right people.
The PPA model has many benefits over PPC:
- It gets better candidates
- It helps control spending
- It targets the right candidates better
Setting Application Limits and Budgets
Employers can limit the number of applications for each job. This stops spending when the needed number of applications is reached. It helps keep costs down and budgets in check.
By December 31, 2023, HR Solutions made about 115 billion yen from job ads, while Indeed made about 68 billion yen in Japan11. Japan’s job market is very split, with many job boards for different jobs and places11.
“The transition to a PPC pricing model for job advertising is anticipated to accelerate as existing job boards in HR Solutions join the Indeed PLUS Job Boards.”11
In Japan, job seekers have limited choices, but Indeed PLUS offers more job postings11. Before, employers had to pick job boards manually. Now, Indeed PLUS automatically posts jobs based on descriptions through an API11.
| Pricing Model | Advantages | Limitations |
|---|---|---|
| Pay-Per-Click (PPC) | Lower upfront costs | Less control over application quality |
| Pay-Per-Application (PPA) | Higher quality applications, greater control over spending | Higher cost per application |
Indeed’s move to PPA is a big change in job ads. It gives employers more control over costs and better candidates.
Additional Paid Services on Indeed
Indeed offers more than just job listings to help employers find the right candidates. They have Indeed Resume, a service that gives access to over 200 million resumes. About seven million resumes are added or updated each month1.
Employers can pick from a Standard subscription at $120 per month for 30 contacts. Or, they can choose a Professional subscription at $300 per month for 100 contacts1.
Indeed also has Hiring Events, where employers can host virtual or in-person events. These events are promoted to Indeed’s huge job seeker audience. The cost depends on the event’s size and type, and employers need to contact Indeed for details1.
Indeed Resume Review
Indeed Resume is a great tool for employers to find qualified candidates fast. It has over 245 million resumes in its database2. Employers can choose from a Standard Subscription at $120.00 per month or $1,150.00 per year. Or, they can opt for a Professional Subscription at $400.00 per month or $3,840.00 per year2.
These subscriptions give employers access to a wide range of potential hires.
Indeed Hiring Events
Indeed Hiring Events are a great way for employers to meet job seekers directly. These events can be virtual or in-person. Indeed promotes them to its huge audience of over 300 million unique visitors every month2.
Employers can attract relevant candidates to their events by using Indeed’s reach and targeting.
Pricing for Indeed Hiring Events is not public. But, employers can contact Indeed to discuss their needs and get a quote. With the right plan, Indeed Hiring Events can be very effective in finding top talent.
Conclusion
Indeed, a top job search site since 2004, helps employers find the right candidates12. It offers sponsored job listings for better visibility and more chances to match with job seekers1213. Now, employers only pay when they get the right applicants, thanks to a new pricing model14.
While some agencies see less traffic, others work harder to stand out14. Employers are now focusing on making job ads more appealing and boosting their brand14. Indeed also offers extra services like access to resumes and hiring events12.
Choosing the right Indeed ads depends on what employers need and can afford12. By using Indeed’s tools well, employers can find the best talent12. Keeping up with job market changes is key to hiring success.
FAQ
How much does it cost to post a job on Indeed?
Indeed lets you post jobs for free or with a paid option. Free listings show up in general searches. Paid listings, which cost from to over 9 a day, get more visibility.
What are the benefits of sponsoring a job listing on Indeed?
Sponsored listings on Indeed get seen more often. They show up higher in search results and stay visible longer. Employers can also use Indeed’s Instant Match to invite the right candidates.
How does Indeed’s pay-per-application pricing model work?
Indeed’s model lets employers set up jobs with screening questions. They only pay for applicants who meet their criteria. This way, employers can manage their spending and quality of applications.
What factors influence Indeed advertising costs?
Several things affect Indeed ad costs. These include the job’s needs, the local job market, and where the job is located. Indeed sets a price per application based on similar jobs, which can be higher in competitive markets.
Are there any additional paid services offered by Indeed?
Yes, Indeed has more paid services. There’s Indeed Resume, which gives access to millions of resumes. There’s also Indeed Hiring Events for virtual or in-person job fairs.
Is posting a free job listing on Indeed effective for employers?
Free job listings on Indeed can be a budget-friendly choice. But, they have lower visibility and shorter durations. Paid listings might attract more qualified candidates.
Source Links
- How Much Does It Cost To Post Jobs On Indeed? – https://careercloud.com/indeed-job-posting-cost/
- Indeed Review with Pricing, Comparisons, and FAQs – https://www.betterteam.com/indeed
- Indeed Pricing: How Much Does Indeed Cost for Employers? – https://jobtoday.com/us/blog/indeed-pricing/
- How to post a job on Indeed – https://resources.workable.com/tutorial/post-job-indeed
- Indeed Free Job Postings – The Hidden Costs – Serve Talent – https://servetalent.co.uk/industry-insights/indeed-free-job-postings-the-hidden-costs/
- indeed job posting cost: Analysis of Indeed’s Pricing Structure – https://blog.internshala.com/indeed-job-posting-cost/
- ZipRecruiter vs Indeed Comparison – https://technologyadvice.com/blog/human-resources/ziprecruiter-vs-indeed/
- Indeed cuts free job ad visibility: is your agency provider ready? – https://www.gap-personnel.com/employers-news/indeed-cuts-free-job-ad-visibility-is-your-agency-provider-ready/
- Indeed Job Postings – Pros and Cons | JOIN – https://join.com/job-boards/indeed
- The Deep Dive #15 – Why Indeed could end recruitment agencies as we know them – https://www.linkedin.com/pulse/deep-dive-15-why-indeed-could-end-recruitment-agencies-r6sde
- Introducing the New Job Distribution Platform “Indeed PLUS” | Newsroom | Recruit Holdings – https://recruit-holdings.com/en/newsroom/20240131_0001/
- Indeed Business Model – How Indeed Makes Money? – https://businessmodelanalyst.com/indeed-business-model/?srsltid=AfmBOoq3FcW9c2arO1oYCttz2ddO5yckfz4bNLSKw9_MFL1MiGh3k3wl
- Adapting to Change: The Implications of Indeed’s Shift Away from Organic Traffic | ERE – https://www.ere.net/articles/adapting-to-change-the-implications-of-indeeds-shift-away-from-organic-traffic
- Adapting to Indeed’s Job Scraping Update: A Guide for Agencies – https://www.venndigital.co.uk/insights/blog/adapting-to-indeed-s-job-scraping-update–a-guide-for-agencies/
