Tubi has become a favorite for those cutting the cord and watching on a budget. It’s a free ad-supported video on demand (AVOD) service with over 240,000 movies and TV shows1. It’s now a big name in streaming, making up 1.5% of all TV and streaming in the U.S1..
Its success comes from letting users watch lots of content without paying. But, how many ads will you see on Tubi? This guide will explore Tubi’s ads, including how long they last, how often they appear, and where they show up. We aim to make your Tubi experience clearer.
Key Takeaways
- Tubi is a free ad-supported streaming service with over 240,000 movies and TV shows.
- Tubi accounts for 1.5% of all TV and streaming consumption in the United States.
- Ads on Tubi appear every 12-15 minutes during viewing, with a light ad load of four to six minutes per hour.
- Tubi offers various ad formats, including in-stream video ads, interactive billboards, pause ads, and Brand Spotlight Sponsorships.
- The average Tubi user is 37 years old, and 54% of Tubi viewers are female.
Tubi’s Growth and Popularity
Tubi, a streaming service owned by Fox Corporation, has grown a lot in recent years. It now has over 97 million monthly active users2. This is up from over 78 million in mid-20242. Its growth comes from a big library of content and a wide range of users.
Tubi’s Extensive Content Library
Tubi’s vast library of over 275,000 movies and TV episodes2 is a big reason for its popularity. It offers many genres, pleasing a wide range of users. The platform also focuses on new and original content, with over 300 original productions2.
Tubi aims to mix old and new content, appealing to all ages. It’s seen a 96% interest in streaming content that’s 10+ years old3. This strategy has made Tubi popular and loyal to its users.
Tubi’s User Demographics
Tubi’s users are diverse and attractive to advertisers. The average user is 37 years old, much younger than the average TV viewer in America. The 18-34 age group has grown by 60%3.
The platform has also seen big growth in multicultural audiences. There’s been a 67% increase in Latine viewers, a 58% increase in African American viewers, and an 85% increase in LGBT audiences3. Female audiences have grown by 64%3.
| Demographic | Growth |
|---|---|
| 18-34 age group | 60% |
| Latine viewers | 67% |
| African American viewers | 58% |
| LGBT audiences | 85% |
| Female audiences | 64% |
Tubi’s diverse user base shows its commitment to inclusive content. With 74% of Gen Z and millennials wanting more diversity in streaming3, Tubi is well-positioned to meet their needs.
The platform’s growth has caught the attention of Fox, which bought Tubi for $440 million in March 2020. This move has helped Tubi expand and invest in more original content. It has solidified its place in the tubi ad revenue model landscape.
Tubi’s Ad-Supported Model
Tubi, a popular streaming service, has grown a lot with its ad-supported model. It offers a huge library of content for free, attracting over 74 million users monthly as of June 20234. This has made Tubi the largest and fastest-growing free ad-supported TV streaming service in the US5.
Benefits of Tubi’s Ad-Supported Approach
Tubi’s model is good for both viewers and advertisers. Viewers get access to over 50,000 movies and TV shows, including Tubi Originals, without paying5. With content from every major Hollywood studio, Tubi offers a diverse and engaging experience5.
Advertisers also gain a lot. Tubi reaches 1% of total TV consumption, as reported by Nielsen’s The Gauge in February 20235. This gives businesses a big chance to show their products and services to a large audience. Tubi’s advanced targeting and detailed campaign insights, thanks to partnerships with VideoAmp and LiveRamp, add more value for advertisers5.
Tubi’s Light Ad Load
Tubi’s ad load is light, with ads taking only 4-6 minutes per hour. Ads occur every 12-15 minutes, with 3-5 ads per pod. This approach keeps viewers engaged and boosts brand recognition for advertisers.
Tubi offers various ad formats, including pre-roll ads that are 15-30 seconds long4. It also has mid-roll and banner ads. The introduction of Pause Ads allows for 100% share of voice when shown to viewers who pause their content5. These formats, along with Tubi’s lighter ad loads, enhance the tubi ad experience.
| Ad Format | Description |
|---|---|
| Pre-roll Ads | 15-30 second ads shown before content |
| Mid-roll Ads | Ads shown during content breaks |
| Banner Ads | Display ads shown alongside content |
| Pause Ads | Ads shown when viewers pause content |
Tubi’s light ad frequency is a win for both viewers and advertisers. Viewers get a less disruptive streaming experience. Advertisers see higher engagement and better brand recognition.
“Tubi’s ad-supported model has revolutionized the streaming industry, providing viewers with free access to a vast library of content while offering advertisers a highly engaged audience.”
As Tubi grows, its ad-supported model remains key to its success. It attracts more viewers and advertisers alike6.
How Many Ads on Tubi
Tubi, a free streaming service, has grown a lot in recent years. It now has over 81 million monthly active users6. In the 3rd quarter of 2024, it saw a jump from 75 million to 80 million users7.
With over 250,000 movies and TV episodes, Tubi is a top choice for free entertainment6.
But, only 38% of people know Tubi is free6. To raise awareness, Tubi launched a campaign in June 2024. It included four short commercials: “Divorce,” “Babies,” “Fountains,” and “Old Faithful”7.
The campaign was managed by VaynerMedia and created by Mischief @ No Fixed Address. It used out of home, connected TV, radio, podcasts, social, and digital banner ads7.
Ad Duration and Frequency
On Tubi, viewers see about five to six minutes of ads per hour. This is a bit more than some paid services. But, Tubi’s ad load is light, and its Advanced Frequency Management (AFM) solution reduce over-frequency by 366%.
Ad Breaks and Placement
Tubi places ads carefully to not disrupt the viewing. Ads can appear before, during, or after content. Interactive billboards and pause ads also offer brand engagement.
Tubi aims to balance making money and keeping viewers happy.
| Ad Type | Description |
|---|---|
| In-Stream Video Ads | Appear before, during, or after the main content |
| Interactive Billboards | Displayed alongside the main content, allowing viewer interaction |
| Pause Ads | Shown when a viewer pauses the content, providing additional brand exposure |
Factors Affecting Ad Frequency
Several things affect how often ads appear on Tubi. These include where the viewer is, their demographic, and what they’re watching. Tubi’s AFM solution helps manage ad frequency well.
This approach has greatly reduced over-frequency and increased ad reach.
Tubi is now a big player, making up 2.1% of total TV viewing6. It also gets 1.7% of all TV viewing, according to Nielsen’s The Gauge7. Advertisers love it for its diverse and engaged audience.
As Tubi grows its content and ad tech, viewers will enjoy a smooth experience. Advertisers will get better targeting and measurement.
Learn more about Tubi’sad tech.
Types of Ads on Tubi
Tubi is a popular streaming platform with many ad formats. It has seen a big jump in users, from 75 million to 80 million in just a few months7. This growth has caught the attention of advertisers. Now, Tubi makes up 1.7% of all TV viewing, according to Nielsen’s The Gauge7.
In-Stream Video Ads
In-stream video ads are common on Tubi. They are unskippable, full-screen ads that last from 6 to 90 seconds. Advertisers use these ads to show off their products or services while viewers watch content.
Interactive Billboards
Interactive billboards show up with video ads. They let users interact with the brand’s message. This makes the ad more memorable and engaging.
Pause Ads
Pause ads appear when viewers pause their content. They are less intrusive than regular video ads. Pause ads are good for delivering messages without interrupting the viewer.
Brand Spotlight Sponsorships
Brand Spotlight Sponsorships let advertisers take over content categories on Tubi. They can sponsor genres or collections. This way, brands can reach their audience more effectively. Tubi also offers ad packages for specific groups like Gen Z or gamers.
Tubi’s “More Popular Than…” campaign launched in June 20247. It compares Tubi’s audience size to common items like babies. The campaign, made with Mischief @ No Fixed Address, uses 8 media assets across many platforms7. It shows Tubi’s wide reach in a fun way7.
| Ad Format | Description |
|---|---|
| In-Stream Video Ads | Unskippable, full-screen ads ranging from 6 to 90 seconds |
| Interactive Billboards | Ads that appear alongside video ads, allowing viewer interaction |
| Pause Ads | Ads that appear when a viewer pauses the content |
| Brand Spotlight Sponsorships | Advertisers can “own” curated content categories or target specific audiences |
As Tubi grows, advertisers can use its various ad formats to reach their audience. By creating engaging tubi advertisements, brands can make a big impact on this popular streaming platform.
Conclusion
Tubi has become a big name in streaming, with over 40,000 titles and 80 million viewers every month89. It’s free because of ads, which is great for those watching on a budget10. The ads are smartly placed, making sure everyone sees something interesting108.
Ads on Tubi can be short or longer, depending on when they appear8. The way Tubi shows ads has helped it grow a lot. It was even bought by Fox Corporation for $440 million in 20208.
Tubi keeps getting better at showing ads and adding more shows. It’s great at reaching young people who like new things. Every minute, 1 million people watch, and 90% of that is on-demand9. Tubi is a standout because it offers free, quality content and makes money from ads.
FAQ
Is Tubi really free?
Yes, Tubi is completely free for all users. There’s no subscription fee or hidden costs. They make money through ads, so they can offer it for free.
How many ads are there on Tubi?
Tubi has fewer ads than traditional TV. Ads are about 4-6 minutes per hour. They appear every 12-15 minutes with 3-5 ads each time. This means about 16-20 ads per hour.
Can I skip ads on Tubi?
No, ads on Tubi can’t be skipped. This helps advertisers get full attention and high view rates. But, the breaks are short and not too frequent.
How long are the ads on Tubi?
Ads on Tubi are 6 to 90 seconds long. Longer ads cost more for advertisers. The exact length can change based on the content and ads.
What types of ads are shown on Tubi?
Tubi shows different ad types, like video ads and interactive billboards. They also have pause ads and Brand Spotlight Sponsorships. These ads aim to engage viewers and help the platform make money.
Does Tubi offer an ad-free option?
No, Tubi doesn’t offer an ad-free option. They use ads to make money and give users free access to lots of content.
How does Tubi’s ad load compare to other streaming services?
Tubi has fewer ads than many other ad-supported services. With only 4-6 minutes of ads per hour, they try to keep the viewing experience smooth while still making money from ads.
Can advertisers target specific audiences on Tubi?
Yes, Tubi lets advertisers target specific groups. They can choose based on demographics, location, and interests. Tubi also has special ad packages for groups like Gen Z or gamers.
Source Links
- Tubi Advertising Guide: How it Works & Ad Costs | Tinuiti – https://tinuiti.com/blog/ott-ads/tubi-advertising/
- Tubi Hits 97M Monthly Active Users As FAST Race Heats Up – https://www.hollywoodreporter.com/business/business-news/tubi-monthly-active-users-1236102252/
- Tubi Unveils Insights on How Marketers Can Reach Cord-Cutters and Cord-Nevers in The Stream 2024 – TubiTV Corporate – https://corporate.tubitv.com/press/tubi-unveils-insights-on-how-marketers-can-reach-cord-cutters-and-cord-nevers-in-the-stream-2024/
- Tubi TV Business Model – How Tubi TV Makes Money? – https://businessmodelanalyst.com/tubi-tv-business-model/?srsltid=AfmBOoqBCsIadwLVuqFG_VFi0bf8Ijx4h0uYKRXBc3QaotOWR4hcAMGJ
- TUBI ANNOUNCES FIRST-TO-MARKET PLANNING INTEGRATIONS AND PARTNERSHIPS AT TUBI CONNECT – TubiTV Corporate – https://corporate.tubitv.com/press/tubi-announces-first-to-market-planning-integrations-and-partnerships-at-tubi-connect/
- Tubi proclaims that ‘free for everyone’ means everyone – even the bad guys – https://www.thedrum.com/news/2024/09/05/tubi-proclaims-free-everyone-means-everyone-even-the-bad-guys
- Tubi: More Popular Than… • Ads of the World™ | Part of The Clio Network – https://www.adsoftheworld.com/campaigns/more-popular-than
- Tubi TV Business Model – How Tubi TV Makes Money? – https://businessmodelanalyst.com/tubi-tv-business-model/?srsltid=AfmBOoqBkK8AHl29cY5j89lXPOt3LNEG7cdUnVdJt7rphS2dkaoP4blK
- How Tubi CEO Anjali Sud plans to compete with Netflix and TikTok – https://www.theverge.com/24178580/tubi-ceo-free-tv-streaming-ads-decoder-podcast-interview
- Tubi business model canvas – https://vizologi.com/business-strategy-canvas/tubi-business-model-canvas/
