In the fast-paced world of ecommerce, having high-converting landing pages is crucial. Shogun, a popular landing page builder, has been helping Shopify users since 20151. It offers a user-friendly visual editor and a wide library of elements. This helps businesses create landing pages that speak to their audience, leading to more sales.
Using Shogun for your ecommerce landing pages has many benefits. It makes it easy to match your landing pages with your ad campaigns. This can greatly improve your campaign’s return on investment (ROI)2. Shogun also lets you create dedicated landing pages for specific products or campaigns, which can be more effective than generic product pages.
Shogun’s pricing is geared towards larger businesses, with plans over $249 per month1. This might be too expensive for smaller businesses. However, the potential for more sales and conversions might make it worth it. GemPages, an alternative, offers more affordable plans starting at $29 per month, making it a good choice for businesses on a budget3.
A/B testing is a powerful tool for optimizing your landing pages. GemPages offers A/B testing for its V6 users, helping them find the best designs and content for their audience3. While Shogun doesn’t have built-in A/B testing, businesses can still use third-party tools or Shopify’s split-testing features to improve their Shogun landing pages.
Key Takeaways
- Shogun is a powerful landing page builder that helps ecommerce businesses create high-converting pages.
- Seamless transitions from ad campaigns to landing pages can significantly improve campaign ROI.
- Dedicated landing pages for specific products or campaigns are more effective than generic product pages.
- A/B testing is crucial for landing page optimization, and tools like GemPages offer this feature.
- While Shogun caters to larger businesses, alternatives like GemPages provide more affordable options for smaller businesses.
Why You Need Landing Pages for Your Ecommerce Store
Landing pages are key in the competitive ecommerce world. They help drive conversions and make your marketing campaigns more valuable. By making a smooth transition from ad to page, tailoring content, and using dedicated pages, your store can perform better. Businesses using lead generation landing pages can grow their email lists. This lets them target their marketing better4.
The Importance of Seamless Transitions from Ad to Landing Page
When someone clicks on your ad, they expect to see a page that matches the ad’s message. A customized landing page ensures a smooth transition. This keeps visitors engaged and focused on your offer. With almost 60% of web traffic coming from mobile users, having mobile-optimized landing pages is crucial for a good user experience and conversions4.
Tailoring Content for Specific Audiences to Increase Conversions
Landing pages let you tailor content for different audiences. This personal touch can boost your chances of getting conversions. In fact, personalized experiences can increase revenue by up to 15%5. Also, 80% of consumers are more likely to buy from a brand that offers personalized experiences5.
The Power of Dedicated Landing Pages vs. Generic Product Pages
Dedicated landing pages are better at driving conversions than generic product pages. They focus on one call to action, which can greatly increase conversion rates. Landing pages also offer targeted promotions, outperforming broader website pages that may dilute focus4.
| Platform | Most Popular Plan | Highest Plan |
|---|---|---|
| GemPages | $29/month (Unlimited Pages) | $199/month (Unlimited Pages) |
| Shogun | $249/month (Unlimited Pages) | $499/month (Unlimited Pages) |
When choosing a landing page builder, consider pricing, features, and customer reviews. For example, GemPages starts at $29/month with unlimited pages. Shogun’s Grow plan is $249/month for unlimited pages3. Customer feedback shows GemPages makes creating ecommerce pages more efficient and effective3.
Using ecommerce landing pages can lower customer acquisition costs, boost revenue, and increase conversions. With the right tools and strategies, like a/b testing and mobile-friendly designs, you can create landing pages that drive your business forward.
How to Create Landing Pages with Shogun
Creating landing pages is easy with Shogun’s visual editor. First, install the Shogun app from BigCommerce. Then, access it from your BigCommerce dashboard. Shogun has many landing page templates to choose from. Whether it’s a sale or holiday promotion, you’ll find a design that fits your needs.
Getting Started with Shogun’s Visual Editor
Choose a template or start from scratch. Name your page and set the URL path. Then, pick “Create Standard page” to use Shogun’s visual editor. The drag-and-drop interface makes it easy to create and customize pages quickly. This saves time and boosts conversion rates6.
Utilizing Shogun’s Extensive Library of Elements
Shogun has many pre-designed elements for your landing pages. These include:
- High-quality product photography, used by brands like King Arthur and Ben & Jerry’s to engage users and increase conversions7
- Call-to-action buttons that grab attention and prompt visitors to act
- Testimonials and social proof to build trust and credibility
Customizing and Arranging Elements for Optimal Results
To convert visitors into customers, focus on one call-to-action. Minimize distractions to keep visitors on track7. Arrange elements strategically and customize them to fit your brand’s look. This creates a seamless and persuasive experience for your audience.
Shogun’s visual editor helps personalize landing pages for different referrer URLs. This reduces friction and boosts conversion rates6. For example, Allbirds’ ads lead to dynamic product landing pages, improving conversion rates through consistency6.
By using Shogun’s features and landing page analytics, you can make targeted and effective landing pages. A 2022 study showed landing pages have a 23% conversion rate, much higher than popup forms at 3%7. Nuun saw a 275% increase in return on ad spend with Shogun’s custom landing pages. This shows how customized landing pages can greatly improve marketing campaign results7.
Tips for Building High-Converting Landing Pages
To make high-converting landing pages, focus on optimization. This boosts customer engagement and conversion rates. Customized pages and targeted content lead to more sales8.
Make your landing page relevant to your campaign. For example, use an influencer’s image with your product. This builds a strong connection and boosts conversion chances8.
Eliminating Funnel Leaks by Limiting Navigation Options
Keep visitors focused by removing distractions. Remove links that take away from your main goal. This makes the user experience better and guides them to act8.
Focusing on a Single Call-to-Action for Maximum Impact
Use only one call-to-action (CTA) on your landing page. A clear CTA encourages visitors to act. Try different CTAs to see what works best8.
Use advanced techniques like real-time purchase notifications. Personalized CTAs based on user data also work well. These strategies help capture leads and increase sales9.
Examples of Successful Shogun Landing Pages
Several ecommerce brands have made a big impact with their shogun landing pages. Bon Bon Bon, a gourmet chocolate company, offers rewards for signing up. They show off their products with great photos and keep things simple to keep visitors focused10. King Arthur’s Baking School uses live chat to help and could show classes based on where you are.
Ben & Jerry’s gift shop is another great example. They use simple text and show many products in one photo. This makes it easy to see what they offer and helps customers find something they like10. By showing a few good choices and making it easy to buy, Ben & Jerry’s gets more sales.
| Brand | Key Elements | Potential Improvements |
|---|---|---|
| Bon Bon Bon | Rewards for account creation, high-quality product photography, limited navigation | Personalized product recommendations based on customer preferences |
| King Arthur’s Baking School | Live chat for additional information | Geolocation to promote relevant live or online classes |
| Ben & Jerry’s | Streamlined gift shop, minimal text, multiple products in a single image | Bundled gift sets with discounts to encourage higher order values |
Dynamic landing pages that adjust content based on specific data points can significantly boost engagement and conversion rates10. Olay uses a quiz to learn about customers and give better recommendations10. Keeko also uses a quiz to get to know customers and offer discounts10.
“Offering quizzes, product recommendations, and promotions based on customer behavior can significantly increase engagement and conversion rates in various ecommerce sectors.”10
iRestore shows how buying more can save money, encouraging bigger orders10. California Baby suggests buying together at a discount, making it easier for customers10. Using timers for deals can also make people buy faster10.
Leveraging Shogun’s Personalization Features for Targeted Campaigns
In today’s e-commerce world, personalization is key to winning customers. With 71% of shoppers expecting a tailored experience online11, Shogun’s tools help merchants craft campaigns that speak to their audience.
Creating Audience Segments Based on Referrer, Klaviyo Data, and Location
Shogun lets you make segments based on who’s visiting your site, what they’ve bought, and where they’re from. Using data from their past visits and interactions with your brand11, you can make segments that really get what your customers want.
You can segment by where they came from, like social media or email11. This way, you can show them content that fits their interests and how they’ve interacted with your site11.
| Segmentation Criteria | Examples |
|---|---|
| Referrer | Domain, URL, UTM |
| Klaviyo Data | Customer segments, purchase history |
| Location | Country, region, city |
Delivering Customized Variants of Landing Pages for Each Segment
Once your segments are set, Shogun lets you create special landing pages for each one. Tailoring your content to each group can really boost your sales and make your site more enjoyable for visitors.
After using Shogun for custom landing pages, Nuun saw a 275% jump in ad return on investment.
Personalizing your site for visitors can include showing them content in their own language or with offers that match their interests11. By making your site work better on different devices, you can make sure each landing page hits the mark, leading to more engagement and sales.
With Shogun’s 30+ templates and easy drag-and-drop editor12, making personalized landing pages is a breeze. These features help you make the most of your campaigns, keeping you competitive in a world where personalization is essential11.
Conclusion
Shogun is a powerful tool for making high-converting landing pages that can really help your e-commerce store. It has a big library of customizable elements and personalization features. This lets you make landing pages that really speak to your audience, making them more relevant and engaging13.
With the average e-commerce conversion rate between 2% and 5%, making your landing pages better can really pay off14.
Shogun’s easy-to-use visual editor and drag-and-drop interface make it simple to create beautiful and effective landing pages, even if you don’t know how to code15. By focusing on matching your landing page content to your campaigns, removing distractions, and using just one call-to-action, you can make pages that really work13.
Adding things like customer reviews and countdown clocks can also make your Shogun landing pages even better15. With personalization and targeting, you can give different experiences to different people. This can help you get more conversions and build strong customer relationships13.
In short, Shogun is a key tool for e-commerce businesses wanting to make high-converting landing pages. By using its features and following best practices, you can make your marketing campaigns work better. This can help your online store grow and succeed in the long run.
FAQ
What is Shogun, and how can it help my BigCommerce store?
Shogun is a powerful app for BigCommerce stores. It lets you make high-converting landing pages. With its customizable elements and personalization, you can boost your marketing’s success.
Why are landing pages important for ecommerce stores?
Landing pages are key for ecommerce stores. They help move smoothly from off-page to on-page. They also tailor content for your audience, raising your campaign’s success rate.
Dedicated landing pages are great for signup forms. They have a conversion rate over seven times higher than popup forms.
How do I create a landing page with Shogun?
To make a landing page with Shogun, first install the app from BigCommerce. Then, go to the Apps section in the BigCommerce dashboard. Choose “Pages & Templates” and pick to create a new page.
Name your page, set the URL path, and select “Create Standard page.” This will open Shogun’s visual editor.
What are some tips for building high-converting landing pages?
For high-converting landing pages, make content relevant to your campaign. For example, show an influencer’s image with the product for influencer campaigns.
Remove distractions by taking away links that don’t lead to the main goal. Consider removing the heading and navigation. Focus on one call-to-action.
How can I personalize my landing pages for targeted campaigns?
Shogun’s Personalization feature lets you customize landing pages for specific shopper groups. Use referrer data, Klaviyo segment data, and visitor location to create segments.
You can use multiple conditions. Decide if a visitor needs to meet all or just one condition to be included.
Can you provide some examples of successful Shogun landing pages?
Bon Bon Bon rewards account creation with high-quality product photos and limited navigation. King Arthur’s Baking School has a live chat for more info and could use geolocation for live or online classes.
Ben & Jerry’s gift shop is simple with minimal text. It cleverly shows multiple products in one image.
Source Links
- 16 best Shogun page builder alternatives for custom Shopify pages | Instant – https://instant.so/blog/shogun-page-builder
- How To Create A Unique Landing Page in Shopify (+Templates) – https://the4.co/blogs/shopify-tutorials/how-to-build-landing-page
- GemPages vs. Shogun: Which Page Builder is Best? – https://gempages.net/blogs/shopify/gempages-vs-shogun
- What Is a Landing Page? How To Create Effective Landing Pages (2024) – Shopify – https://www.shopify.com/blog/landing-page
- Drive Revenue with Personalized Landing Pages – https://getshogun.com/learn/personalized-landing-pages-overview
- Creating a Landing Page Based on Referring URL with Shogun – https://getshogun.com/learn/landing-page-based-on-referrer-url
- Creating high-converting landing pages in BigCommerce – https://getshogun.com/learn/create-landing-pages-bigcommerce
- Creating high-converting Shopify landing pages (complete guide) | Instant – https://instant.so/blog/shopify-landing-pages
- 7 Exmaples of High Performing Product Launch Landing Pages – https://getshogun.com/learn/product-launch-landing-pages
- 19 Stunning Examples of Dynamic Landing Pages – https://getshogun.com/learn/dynamic-landing-pages-examples
- The ecommerce personalization implementation guide – https://getshogun.com/guides/ecommerce-personalization
- Top 7 Page Builder Apps for Shopify in 2025 [Free & Paid] – https://bloggle.app/best-shopify-apps/best-page-builder-apps-for-shopify
- 29 Examples of Amazing Holiday Landing Pages – https://getshogun.com/learn/holiday-landing-pages-examples
- Ecommerce conversion rate optimization 101 (with benchmarks) – https://getshogun.com/guides/ecommerce-conversion-rate-optimization
- Best Shopify Landing Page App & Guide to Success – https://pagefly.io/blogs/shopify/shopify-landing-page-app
